The first step towards brand awareness, other than the name of your company, is the corporate identity. Customers recognize you by your name, your logo and your colors; it determines your appearance, who you are and what you stand for. ASK-Solutions helps you choose or improve the right colors, logo and overall appearance.
A corporate identity is a collection of visual elements that represent the identity of your organization or company and ensure recognisability and consistency to customers and suppliers. A corporate identity includes the logo, typography and colors.
The logo is one of the most recognizable elements of a corporate identity. It is the first thing a potential customer sees of your company and is therefore very important to make a good impression. The logo appears everywhere: on your website, on all printed matter, social media, advertisements and all other advertising communications.
One of the most important functions of typography is to increase the readability of text. By choosing an easy-to-read font, with the correct size, line spacing and leading, we ensure that the text is easy to read. The choice of fonts is an important aspect of the corporate identity and contributes to the overall appearance of your company
Colors are a powerful means of communication and play an important role in the corporate identity of a company. They can evoke emotions and associations and help create a consistent brand experience. The right use of colors can make your business stand out from the competition.